Welcome to Lionheart Apparel. Lionheart Apparel is committed to respecting the privacy rights of our customers and all visitors to our website. The following outlines Lionheart Apparel''s privacy policy and details the measures we have taken to safeguard and protect your privacy. By visiting Lionheart Apparel, you are agreeing to the policies detailed below. In this policy, the words "we", "our", and "us" refer to Lionheart Apparel and the phrases "personally identifiable information" or "personal information" mean any information by which you can be identified or contacted, such as your name, address, e-mail address, telephone number, etc.

What Information Is Collected?

We collect information from you that you provide when you login, join our mailing list, register with us, place an order, or participate in a contest, promotion or survey. Categories of information collected include your name, e-mail address, postal address, phone number and credit card number. In addition, we may maintain a record of your purchases from On occasion, we may combine information you provide with other demographic information available to us.

How Is My Information Used?

When you make a purchase from, we use your information to process your order and to answer your questions about the status of your order. We may use the information to provide you with periodic e-mails and mailings about Lionheart Apparel merchandise, services and promotions. We may also send you e-mails to help us learn more about your shopping preferences. In addition, we use information about your product interests and purchases to help us improve our online store and your shopping experience. If you request a catalog from us, if you register with us, or if you purchase from us online or over the phone, you have the option to request marketing materials from us, and we may send you notices about our merchandise, services and promotions through mail.

Will My Information Be Shared?

To respect your privacy, Lionheart Apparel will not sell or rent the personal information you provide to us online to any third party. Lionheart Apparel only shares information about our clients with reputable third party business partners, in order to provide you better service. These services may include maintaining and managing customer information; providing customer services; taking and fulfilling orders; conducting Lionheart Apparel promotions and surveys; and communicating effectively with our clients. We do not authorize those third parties to make any other use of your information or to send you unsolicited e-mail. In addition, Lionheart Apparel may share information that our clients provide with specially chosen marketing partners. We also may share aggregated statistical or demographic information about you with third party companies in a manner that does not reveal your personal identity.

When we conduct contests, sweepstakes, promotions, and surveys, Lionheart Apparel customers who choose to participate may be asked to provide personal information. Lionheart Apparel may use this information for such purposes as notifying winners and fulfilling promotional obligations. Information from these activities may be used to explore future promotional opportunities or fulfill contractual obligations. Even if you have chosen not to receive e-mail or postal mail from Lionheart Apparel prior to your participation in a contest, sweepstakes, promotion or survey, you may still receive information from Lionheart Apparel in connection with such activity if you register for or participate in it. You may choose not to participate in contests, sweepstakes, promotions or surveys if you do not wish to receive information from Lionheart Apparel or share your information with Lionheart Apparel.

If you are visiting through a link from another website or search engine, information about your visit to may be collected by the provider of the other website or search engine. We encourage you to review the privacy policies of these other websites or search engines. You may avoid disclosing your information to these other websites or search engines by entering directly into the address field of your internet browser.

How is my information protected?

Lionheart Apparel has implemented a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of employees who have special access rights. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information supplied by you is transmitted via Secure Socket Layer (SSL) technology and securely stored in Lionheart Apparel''s database.

What about protecting children''s privacy?

Lionheart Apparel will never knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent.

If we become aware that an individual is under the age of 13 and has submitted any information to Lionheart Apparel for any purpose without prior verifiable parental consent, we will delete his or her information from our files.

How do I access or change my information?

If at any time you want to change or review the information you have provided, simply sign on and click on "My Account" on the navigation bar. You will then be able to change any information stored in your account. Be sure to click "Save" when you complete your changes.

You can also change or access this information by sending an e-mail to Please be sure to include your full name, address, phone number and e-mail address.

How do I remove my information?

If you would prefer not to receive our e-mails and/or mailings-just let us know. You may submit your request to unsubscribe directly at To access this feature, click here. In addition, if you have received an e-mail from Lionheart Apparel, you may also reply with the word "unsubscribe" in the subject line. You may also contact us as follows:
By E-mail:
By Phone: (877)791-LION
By Fax: (866)458-7497
By Mail: P.O. Box 800066 Dallas, TX 75380-0066
Office: Lionheart Apparel, LLC 9280 Huntington Square Fort Worth, TX 76180